Top Reasons to Participate in the Melbourne International Spirits Competition:

Expert Judging Panel

We’re the only International Spirits Competition where all the judges are real trade buyers who are judging the spirit by category and actual price. These judges are buyers from the top Australian liquor stores, restaurants, hotels and more.

Industry Exposure

This is an opportunity for you to place your product in front of working industry professionals in one of the biggest spirits markets in the world. All of our judges buy spirits for a living.

Brand Recognition

This is a wonderful opportunity for an established brand to reconnect and/or be rediscovered by the buying community in a true blind tasting.

Australian Market Access

A perfect opportunity for products trying to break into the Australian Market to be tasted by multiple trade buyers.

Media Outreach

We work with our media sponsors to distribute the results to the trade and consumer. All the winners will be listed here on our website.

No Hidden Costs

We do not charge winning brands the use of their medals and images in their sales and marketing materials.  Winners have the option of buying stickers and other promotional resources from our printer and or secure a image license for the the bottles and packaging

Cost Transparency

You are only charged once when you submit your products. There are no additional fees.

Trade Show Highlights

Top winners are showcased at our booths at trade shows throughout the year!

Editorial Recognition

Winners are featured in articles on our lifestyle blog, the Alcohol Professor.