Welcome to the Melbourne International Spirits Competition FAQ Page. Please contact us if you do not find your answers here
What is your overall goal for the competition
Our overall goal with all of our competitions is to be the most respected international beer, spirits and wine competition in the Pacific Region.
Why only trade buyers on the panel?
It is our belief that experienced trade buyers truly know what consumers want. A buyer will try something and may personally not like it but know it will sell. At the same time a buyer will really like something personally but know it will not sell. This all comes from years of experience and knowing what sells through and what sits on a shelf. The press does not get this type of feedback from the consumer.
Why do you also judge by price?
Everyone from the trade to the consumer buys on price. In one of our first competition’s one of our judges complained that he was unable to decide which ten Irish Whiskies in front of him he would buy for he did not know the price. The need to know as when a consumer walks into a store and asks, “what do you recommend for this price range”. That is why we inform the judges what category they are judging along with the actual retail price.
Why did you start the competition?
That is a great question. Adam Levy our founder was reading an article in the Malt Advocate (Best whiskey magazine in the USA and now named Whiskey Advocate) that was questioning why their reviews were different from competitions results. The article’s research showed that a well know spirits competition on average awarded a medal to over 84% of the brands that submitted. That horrified him and believed that New York deserved its own respected competition that had a much different philosophy on medals and judging. This led to creating the New York International Spirits Competition and later the Berlin International Spirits Competition. We are excited for the launch of the Melbourne International Spirits Competition.
Why different type of Trade Buyers on your panel?
We do our best to create diverse panels of trade buyers. We don’t just have one filed with mixologists and another one with distributors. Each group of buyers actually have different needs and customers. This helps creates a balanced decision as each spirit is judged by its category and price.
Why should I participate in your competition versus other ones?
There are other competitions out there here in the USA and throughout the world that judge all spirits as well as specific ones that judge only a certain type of spirit. Though we believe we are the only Trade Only Judging competition that judges its spirits based upon its category and price. We are also not a medal factory like other competitions and trade buyers respect our results for they know their peers are the judges.
How are the results posted?
The results will be posted here on our website as well as released by our public relations firm. Our media sponsors will also be publishing the results in their media outlets. We also have a strong relationship with other media including online media and invite them to our tasting experiences as well as share our feedback with them.
How else do you promote the winners?
We are often quoted and referenced by consumer and trade media outlets. Our sister company All Spirits Events operates private and consumer tasting events showcasing the winners from the competitions.
Do you receive any sponsorship from any distributors or importers?
To maintain our independence we seek nor receive any funds from any importer, distributor or organization. We are completely funded by the submissions.
Do you have a magazine so I can buy an ad
Adam Levy our founder and the Alcohol Professor which is becoming a well read and respected beer, wine and spirit website for the consumer and trade. Unlike other questionable high quantity of winners competitions that are directly tied to magazines.... we accept NO ADVERTISING from any liquor company. We don't want the consumer or the trade to think that if they buy a full page ad they get more medals.
Do you have any ownership in any of the distilleries that submit
Adam Levy our founder purposely has no ownership in any restaurant, bar, distributorship, importer, distillery or anything that involves liquor sales outside of his public stock ownership in his retirement fund in Vanguard.
Where do we ship our submissions?
Please send your submissions to our partner Western Carriers. Western Carriers is a 1 million square foot custom bonded warehouse for the liquor industry.
Put A Cork In It
100 Cromwell Street
Collingwood Vic 3066
v. +61 386521989
v. +61 386521989
What if we are not in the Australia and want to enter the competition?
We have several brands who are looking to enter the Melbourne and Australia market and believe this is a great opportunity to get their brands in front of real trade buyers. Some brands have no interest in being imported in Australia and simply want to know how their spirit ranks against their competitors.
What if we want to submit before March 1st 2014
We understand that brands sometimes need to submit and or ship before the official opening for submissions. Please contact us to make special arrangements.
I do not want to use my credit card. May I wire you the money or pay by check?
We do respect your credit card security and you can submit your payments through Paypal. You may also send a check to our Melbourne Address listed on the submission form. If you want to do a wire transfer email us at firstname.lastname@example.org for our bank information.
What are the benefits of participating if you are a small and or new distillery?
This is a great opportunity for new and or small distilleries to put their product in front of real trade buyers and be judged in a true blind taste test based upon category and actual price.
What are the benefits of participating if you are an established brand and distillery?
We get this question a lot from producers and their PR Firms. This process allows established brands to be rediscovered as well as reconnect with real trade buyers in a true blind taste test.
I like to drink..can I be a judge?
We do get that question often at our tasting events and in emails to our website. There are many qualities we seek in our judges. Please feel free to send over your information and we will contact you as time permits as most of our trade buyer judging seats are already filled.