THE MELBOURNE INTERNATIONAL SPIRITS COMPETITION ANNOUNCES 2014 RESULTS
This Year’s Spirits Competition Once Again Sets Unparalleled Standards and Uncovers the World’s Best Spirits.
October 10th, 2014, Melbourne Australia- In its 1st year, the Melbourne International Spirits Competition (MISC) welcomed close to 100 submissions from Australia and from all over the world.
The MISC is the only major international spirits competition in Asia Pacific Region to be judged solely by trade buyers. Each spirit is judged by its category and retail price. All participating judges have purchasing power through their stores, restaurants, distribution networks, which results in their ability to have a direct impact on brand sales.
The MISC was held last month at the RACV City Club in the center of Melbourne, this year’s impressive judging panel included buyers from top retail stores, sommeliers, distributors, and importers. The judges were excited by the high quality of known spirits submitted as well as the large number of new spirits looking to break into the Asia Pacific Market.
What sets this competition apart from others is that the judges know the actual retail price of the spirit they are judging and will the judge the spirit as if they are buying it for their company. The spirit are presented to the judges in their category as well as their price range. For example, the judges will be told that the spirit they tasted is a “Blanco Tequila” and whether it retails for $26 or $39. The “Blanco Tequila” will also be judged along other Blanco Tequila’s in the same price range.
All spirits are judged in a blind tasting method and are sampled for appearance, aroma, taste, mouth feel, and finish. Each judging panel confers together to come to a unanimous decision. The judges make their decisions knowing that their peers (other trade buyers in the Asia Pacific Region and throughout the world) will also be making real buying decisions based upon the medals awarded at this particular competition.
Adam Levy, the founder of the MISC states, “This spirits competition is designed for both the consumer and the trade buyer for they both buy on quality and price. For instance, a consumer will walk into a liquor store or ask at a restaurant for the best “Rum” at a certain price. The trade buyer also looks at their selection and will buy spirits based upon the best value by category and price. Why should we not judge spirits that way?”
Spirits landing on these shelves are carrying awards designated as either: Double Gold, Gold, Silver, or Bronze though not every bottle entered received a medal, as is common practice with many other competitions. A Bronze medal indicates it is something a judge would buy; Silver medals designate the spirit that judges really liked; Gold medals are affixed to brands that the judging panel believed was worth promoting to their customers. Double Gold is an amazing spirits for its category and price.
The judges from the MISC take great pride in not being a “Medal Factory” like other spirits competitions where over 80% of those who submit win a medal. We affectionately refer to it at “Third Grade Soccer” where everyone who participates win a medal. This year less than 30% of those who submitted won a medal. Our trade buyer judges take the judging seriously and honorably.
The 2nd Annual Melbourne International Spirits Competition will be held June 28th 2015.
The 2nd Annual Melbourne International Wine Competition will be held June 28th 2015.
The 6th Annual New York International Spirits Competition will be held October 18-19th 2015.
The 4th Annual New York International Beer Competition will be held February 8th 2015.
The 2nd Annual Berlin International Spirits Competition will be held March 1st 2015.
The 1st Annual Berlin International Wine Competition will be held March 1st 2015.
Please also view our weekly updates on the liquor industry at the Alcohol Professor. Written for the trade and the enlightened consumer.
Chateau De Plassac XO
Drapo Vermouth Rosso
Son Tinh Nep Phu
Peloton De La Muerte
Isle of Arran 10 Year
Son Tinh Rose Apple Liquor
Son Tinh Vuong Tuu Liquor
Isle of Arran 14yr
Isle Of Arran 12yr Cask Strength
Chateau De Plassac
Vodka of the Year
Tequila Distillery of the Year
Peleton De La Muerte
Isle of Arran
Vietnam Distillery of the Year